Lucía Ruiz

Lucía Ruiz

Born in Mexico City, I have dedicated more than 20 years to administrative management in companies within the industrial sector, service industry, and government agencies.

In search of a better quality of life away from the hustle and bustle of a big city, in 2016 I moved to Tapachula, Chiapas, and in 2017 I joined EthicHub. There, along with the rest of the team, I worked on developing ways to connect groups of small-scale farmers with the necessary financing to cultivate their lands.

By 2020, we were working with approximately 200 small producers, so we took on the task of organizing them into a Rural Production Society (Cosechando Riqueza) so that through this entity we could give a more formal and scalable direction to all our efforts.

My commitment is not only to support small producers in obtaining financing and marketing their coffee but also to bring them as much support and advice as possible to achieve the highest quality in their crops, always seeking the greatest impact on their standard of living.

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